Quick Guide — Colour To HTML for Web DesignersColour is one of the most powerful tools a web designer has: it sets mood, establishes hierarchy, improves usability, and strengthens brand recognition. Translating a colour you see — whether from a photo, a brand guideline, or a mood board — into code the browser understands is a routine but crucial skill. This guide covers the core concepts, practical workflows, common pitfalls, and productivity tips for converting colours into HTML-friendly formats: HEX, RGB(A), and HSL(A).
Why accurate colour conversion matters
- Visual consistency: Small shifts in hue or saturation can make a design look unprofessional or break brand identity.
- Accessibility: Correct colour values help you meet contrast requirements for readable text and accessible UI components.
- Performance & maintainability: Choosing the right colour format and systematizing values (variables, tokens) reduces duplication and improves maintainability.
Colour formats browsers understand
HEX (hexadecimal)
HEX is a compact, widely used representation for colours in HTML/CSS. It encodes red, green, and blue values as hexadecimal pairs:
- Example: #1E90FF (DodgerBlue).
- Short form exists when pairs repeat: #FFF == #FFFFFF.
Pros: concise, familiar.
Cons: no native alpha channel (transparency) in the 6-digit form (except CSS now supports 8-digit hex like #RRGGBBAA).
RGB / RGBA
Represents channels directly as decimal numbers:
- Example: rgb(30, 144, 255).
- RGBA adds alpha: rgba(30, 144, 255, 0.6).
Pros: intuitive (0–255 channels), alpha supported.
Cons: less compact than HEX, harder to tweak hue or saturation directly.
HSL / HSLA
Hue–Saturation–Lightness maps colour in a way closer to human perception:
- Example: hsl(210, 100%, 56%).
- HSLA adds alpha: hsla(210, 100%, 56%, 0.6).
Pros: easy to generate tints/shades by adjusting lightness, easier for design reasoning.
Cons: can be unintuitive when converting from images without tools.
CSS Color Level 4 additions
Modern CSS supports:
- 8-digit hex: #RRGGBBAA (alpha at end).
- Functional notation with spaces and optional slash for alpha: rgb(30 144 255 / 0.6), hsl(210 100% 56% / 0.6).
- New color spaces (lab(), lch(), color(display-p3)) for more accurate colorimetry — useful for very high-fidelity work.
Practical workflows: from sample to code
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Pick a sampling method
- Eyedropper in design tools (Figma, Sketch, Adobe XD).
- Browser devtools color picker for live sites.
- Standalone eyedropper apps or OS utilities.
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Note the format your tool returns (HEX, RGB, HSL). If it gives a single format, convert as needed.
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Convert and check in context
- Use design tools or browser devtools to apply the colour to actual UI components and check contrast.
- For accessible text, aim for WCAG contrast ratios: 4.5:1 for normal text, 3:1 for large text.
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Store as tokens/variables
- CSS custom properties:
:root { --brand-blue: #1E90FF; --brand-blue-90: rgba(30,144,255,0.9); }
- Design system/token formats (JSON) so developers and designers use the same source of truth.
- CSS custom properties:
Converting between formats (practical tips)
- HEX ↔ RGB: direct numeric conversion. Use tools or quick functions:
- HEX #1E90FF → RGB(30, 144, 255).
- RGB ↔ HSL: conversion requires formulas; use a tool or built-in functions in design apps.
- To make tints/shades:
- HSL is easiest: increase lightness for tints, decrease for shades.
- Or mix with white/black using blending in design software or use color libraries (TinyColor, chroma.js).
Example: create a 20% lighter tint from hsl(210,100%,40%):
- Increase lightness to 60% → hsl(210,100%,60%).
Accessibility: contrast and color-blindness
- Always check contrast ratios against WCAG:
- Normal text: at least 4.5:1.
- Large text (≥18pt or 14pt bold): at least 3:1.
- Use simulators or design tool plugins to check common forms of colour vision deficiency (deuteranopia, protanopia, tritanopia).
- Don’t rely on colour alone to convey important information—add labels, icons, or patterns.
Common pitfalls and how to avoid them
- Relying only on the eyedropper from a compressed image — JPEG artifacts shift colour. Use higher-quality sources.
- Forgetting alpha when blending: semi-transparent overlays can change perceived colour beneath them. Test on intended backgrounds.
- Using many near-identical shades — increases maintenance and can confuse users. Prefer a small, well-structured palette.
- Assuming HEX equals what users see on different devices — device profiles and color spaces (sRGB vs Display P3) can shift appearance.
Tools and libraries worth knowing
- Design tools: Figma, Sketch, Adobe XD (built-in pickers, convertors).
- Browser: Chrome/Firefox devtools color picker.
- Utilities/extensions: ColorZilla, Sip, DigitalColor Meter (macOS).
- JS libraries: chroma.js, TinyColor, color.js (for advanced color math and conversions).
- Accessibility: Contrast Checker (various), Stark plugin for Figma.
Best practices for teams
- Define a single source of truth (design tokens repository or style guide).
- Use semantic names (–brand-primary, –success, –neutral-100) rather than raw hex names.
- Prefer HSL for programmatically generating tints/shades in CSS when possible.
- Document intended use, contrast requirements, and where to apply each token.
Quick reference cheatsheet
- Common syntax:
- HEX: #RRGGBB or #RGB or #RRGGBBAA
- RGB(A): rgb(r, g, b) / rgba(r, g, b, a)
- HSL(A): hsl(h, s%, l%) / hsla(h, s%, l%, a)
- Contrast targets: 4.5:1 (normal), 3:1 (large).
If you want, I can:
- convert a palette or image into HTML colour codes,
- produce CSS variables for a full palette, or
- show short conversion functions in JavaScript.
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